Ziba Plush was born out of Aseema Kazi’s daily interactions with real women just going about all aspects of their lives and it became quite apparent to her that if you did not look like a 6 foot tall, size zero ramp model then somehow you were not deserving of designer couture. Her brand is not only about body positivity, it is also about inclusion and acceptance of oneself. It’s not just being content with the shape of your body but it’s also accepting yourself no matter what you look like, and no matter the color of your skin or the texture of your hair or how tall or short you are and including your lifestyle choices whatever they may be. Her line is a celebration of acceptance and inclusion of just being human.
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